The Power of Cause Marketing
Audience members are your greatest source of support – Patron Rewards lets arts organizations harness that loyalty to create a sustainable source of funding.
Over the last 10 years, business has been shifting away from sponsorship into cause-marketing programs which benefit nonprofit organizations when they make a sale. During this time, cause marketing grew more than 600% to almost $2 billion, and now represents the fastest growing source of non-profit funding.
Programs such as Bono’s Red Campaign, the Komen Foundation’s Race for the Cure, and Lance Armstrong’s Live Strong have proven to be an effective way for non-profits to raise funds. The reason is simple: consumers want local businesses to support their communities, and are willing to reward them with increased sales when they do. As a result, businesses now find it’s profitable, not just philanthropic, to support causes which their customers care about.
Unfortunately, the arts are being left behind. With over 20 thousand theatres and museums nationwide, most arts organizations haven’t been able to use cause marketing because the market and audience are so fragmented.
With Patron Rewards bringing arts organizations together with hundreds of businesses, it’s now possible for any size arts or cultural organization – even small community theatre – to leverage the power of "cultural cause marketing" to underwrite their tickets, donations and education classes.
